Who are We?
We are a Technology Marketing Consulting Agency that provides creative marketing solutions for our clients.
We focus on the digital customer experience in providing "Proximity Solutions" using Beacon and RTLS Technologies. We help organizations develop, build and integrate Beacon solutions and services that engage & advocate with millions of people every day.
We have partnered with industry-leading American & International Beacon companies, creating a team of digital professionals in offering our customers digital business strategies, user experience design, digital marketing, and mobile app development for campaigns of any size.
The Right Place, The Right Time, with the Right Message...
What is a Beacon?
A New Customer Engagement Experience -
Engaging at the right place, right time, with the right message.
A beacon is a small hardware device that transmits a Bluetooth signal at regular intervals. This signal is broadcasted in a certain format, a communication protocol that describes the string of characters and numbers that make up the signal. The two most common protocols that beacons use are Apple's iBeacon and Google's Eddystone. Like a lighthouse is to a sailor, beacons are to consumers... Based on their proximity customers get messages and/or interact with vendors and products based on their location.
Beacons offer new ways to reach customers, engage with them, and drive sales;
Helping you deliver the content, offers and information consumers want; when and where it matters to them.
Beacons bridge the online and offline and gathering rich data, also serve other purposes, such as delivering coupons, indoor navigation, asset and employee tracking, keyless access, and more.
Why Use Beacon Technology?
Beacon Technology will have one of the strongest impacts on mobile technology and brand engagement ever witnessed. Beacons will be experienced everywhere from your local hospital, airports, sporting events, transportation and retail stores to the historical landmarks creating a "BeaconLinx" story to share and to experience with the implementation of Beacons.
"We Enhance the Customer Experience and Brand Awareness of Our Customers to Their Customers."
"It's being able to engage your customers at the right time, at the right place with the right message."
We provide an end-to-end "Beacon" platform which includes both hardware, software & analytics for proximity Marketing, New Media Digital Advertising, Real-Time Location-Based System and Customer Engagement on an exciting and proven new level !
Leverage the explosive growth of the beacon technology and make a difference in the way you engage your customers.
Beacon Marketing Strategy Consulting
We advise you in creating an integrated Beacon strategy to ensure the successful integration of Beacons with your business goals and marketing strategies. Learn how to intergrate and enhance your marketing and advertising campaigns, enhance your brand, and your customers' experience. The use of Beacons bears large potentials to increase the value of your business. This might include more sales, higher revenues and improved customer loyalty.
We provide a Beacon strategy for your business that includes all aspects of a successful project: scope, targets, processes, planning, and ROI analytics. And if needed, we can evaluate your need to integrate with your existing mobile app or design and development of a new mobile app for your company.
Thanks to the ongoing support by your CMSI Project Manager, you will get to know your customers and store visitors better. Regular data analysis and reporting provided to you will allow you to learn more about your customers experience.
Other Areas of Consulting We Provide Include -
With our Beacon-based solutions - BeaconLinx, we provide the solutions to allow you to increase the value of your business and customers.
Complete Beacon System - BeaconLinx
Our end-to-end platform gives you a powerful and effective new way to engage with your customers - "with or without using a mobile app". Delivering personalized mobile content based on a customer’s context you can drive engagement, boost loyalty and increase sales. From one store to thousands, our platform provides a complete system that is designed to meet your customer's needs. From Digital Advertising, Customer engagement and tracking using your existing mobile app or one we develop for you.
Lease or Purchase
Our system and platform can be leased or purchased based on your marketing and business needs.
Beacon Hardware and Configuration
Working together with different iBeacon and Eddystone hardware providers allows us to remain independent. We manage procurement based on partner pricing and the configuration of reach, frequency and locality of the Beacons to meet your objectives, needs, and budget.
Full Back-End Support
CMSI provides the services and staff to manage your beacons and marketing proximity campaigns. This allow you to focus on your business and CMSI on the logistics of managing your Beacons to meet your business goals..
Mobile Application Development
CMSI offers complete mobile application development and engineering support for companies wanting a new custom mobile application or to add Beacon functionality to an existing mobile app. CMSI will provide solutions that meet with client’s requirement and improve business’ performance.
On-Site Installation and Engineering
We define and provide technical assistance in your Beacon deployment.. This serves as a basis for our team to configure and deploy the right amount of Beacons on-site. For global projects, we work with a sub-contractor who is in charge of Beacon deployment and maintenance.
Auto Dealership Solutions
Dealers can reach the right customer, at the right time, with the right message.
New Car Buying Experience
Imagine your salespeople and or customers having detailed information on every car in the showroom including price through their smartphone just be walking up to the vehicle.
Target and engage customers on the lot, showroom, service area, and at competitor locations.
Engage your Customers
Enable your customer to look around your showroom and to experience all the information they need sent directly to their Smartphone. Show videos, specials, service coupons, and more.
Increase Service Sales
Advertise Service Center hours, Service Menu, Coupons, Service Reminders.
Integrate with your existing dealership app or we can create a customized app for your dealership -
Based on your requirements you can have a mobile app that provides:
• Vehicle Information
• Vehicle Research
• Inventory Checker
• Trade-in Value
• Sales, Service Specials
• Service Scheduler
• Hours, Map, Directions
• Roadside Assistance
• Loyalty Incentives
• Social Media
• and more
Take Event Participation to a New Level
Event organizers now a have the new ability to offer incredible attend experiences, such as delivering a more concierge-like experiences
Beacons at Events
Our system allows guests and staff's smartphones to detect their proximity to beacons and trigger location-specific actions and content…
Push your event schedule, video, music, website and more!
Beacons at Events
Enhanced Event Experience through Content
Having the ability to prompt special content or offers based on an attendee’s proximity to a beacon carries myriad possibilities for event organizers. Push event programs, schedules, seminar info, videos, music, advertisements, event information, call buttons, and "You Are Here" maps.
Sponsorships and Digital Advertising
Event organizers can leverage beacons for additional revenue. For example, when an attendee passes by a certain zone at the event, they receive a notification prompting them to come and check out the closest booth, restaurant, snack bar, seminar, event news, and more This can be a premium service offered to sponsors.
With Beacons create games to drive traffic, brand awareness, and business engagement for attendees. Conduct scavenger hunts to creating event related tasks and more. Help drive traffic to less visited areas of your event.
Provide floor maps to help your attendees get around. Display the exact locations of places of interest. Then whenever an attendee passes by a sponsor booth in the exhibit hall or speaker session, they’ll get a notification.
Our system provides event organizers with analytics to measure traffic, sponsorship engagements, conversations. This data can help event organizers to determine the most popular booths, eating areas, sessions or events and what day/time they hit their high or low points. With they will be able to create a better flow for future events.
Beacons for events are becoming very popular. There are a number of other ideas only limited by your imagination. They can improve the conference from the planning stages to the final stages. Especially for events with large venues and a high number of attendees, they can be very helpful for automating some of your planning and engagement.
The Benefits of Healthcare Beacon Solutions -
Solutions That Help Make Life Easier For Both Doctors & Patients
Mobile technology innovations today help provide solutions to a wide variety of problems. Mobile and associated technologies like Wi-Fi, GPS, and beacons are positively impacting both individuals and enterprises, across diverse industries. Even in the healthcare space, mobile phones are impacting people across the entire industry, be it patients, consumers, or healthcare providers.
Mobile health has become an indispensable part of today’s hyper-connected world, where physicians and patients alike are prolific mobile adopters.
Beacon technology is among the most effective and efficient solutions that can be deployed in the healthcare space today for a wide variety of location based applications. Current use cases include:
Beacons have the ability to customize health content according to a patient or healthcare provider’s mobile phone history and current health information. Such personalization enables direct one to one conversations that are highly relevant and delivered at the right time.
2. Electronic Health Records and Information
Beacon technology can enable patients and physicians to receive relevant information at the right moment, based on geo-location.
3. In-door Navigation Systems
Given the growth of massive integrated health care facilities and multi-specialty hospitals, beacons can greatly help with indoor maps and navigation.
4. Streamline Hospital Operations
Beacons can help automate internal operations at hospitals. Hospital staff can be notified about their daily duties and other emergency duties on their mobile phones when they they are near specific areas or devices.
5. Increased Data and Analytics
One of the biggest advantages of iBeacon technology is its ability to collect a wealth of data that is contextual to the patient (this includes situations, location, and preferences). This provides data on the customer/patient experience.
6. Patient and Staff Tracking
With beacons, all staff member and patient movement can be tracked including visits to patient rooms, allowing administration of care to be carefully documented.
7. Facilities Management
Beacons also presents the opportunity for better tracking of vital hospital resources. Equipment can be better tracked and accessed when needed. Beacons simplify the process of accounting for vital tools, ensuring more efficient allocation around an entire facility.
8. Hospital and Health Information
Visitors can receive valuable information on hospital services, venues, and resources in the moments that matter, when they are physically walking by. For instance, a visitor can be reminded of hospital hours as they enter through a streamlined push notification sent to their mobile home screen, receive an alert for parking validation as they head towards exit points, be alerted of daily food specials available in the cafeteria, or a coupon for a discount in the hospital gift shop.
9. Enhanced Communications and Customer Experience
Beacon allows all visitors to receive highly relevant information depending on their location, all from the convenience of their mobile devices.
The Benefits of Using Hospitality Beacon Solutions
Provide An Enhanced Guest Experience
Increase Guest Engagement and Loyalty
Understand Customer Needs
See which are the busiest moments and places of the day or busiest days of the week, and make sure your staff is well prepared. Understand customer needs and interests and deliver personalized contextual information to them.
Inform Customers Of Special Offers Within The Day
Send customers notifications with your restaurant/coffee shop special offers for different moments of the day: breakfast, lunch or dinner.
Promote Your Partners, Events, Local Attractions, and Activities
Hoteliers can perform as an independent mobile media channel and run Proximity Marketing Campaigns for third-party promotions (e.g. car rentals, tours, events, community, local attractions, restaurants, shops, galleries, brands etc.)
Real Time Location Mapping
Provide the ability to your guests to get real-time maps and location services. Offer self-guided tours of your hotel or resort. Track your employees and important assets.
Reward Loyal Customers
Find who are your most loyal customers and surprise them with a reward, based on the number of their visits. Create a personalized solid long-lasting relationship with your best clients.
Real Estate Solutions
Deliver an outstanding buyer and seller experience using beacons.
Enhancing the Buying Experience
The real estate business has taken note of Beacon technology and we are seeing an increasing number of real estate giants using the technology for showcasing their properties, interacting with prospective buyers, automating the buying process and more.
As real estate owner or agent, you can use beacons to make the buying process for a buyer much smoother in a number of ways.
Enhancing the Real Estate Experience.
Broadcast property information
An easy way to do this is to install beacons on ‘For Sale’ signs so that a passersby can get information about the property that he or she is in vicinity of. A bonus: you can enable this feature in a matter of minutes through a simple beacon campaign. This will help buyers make more informed decisions about the homes they wish to view or purchase, and will allow you to easily broadcast information about your properties to interested buyers.
Allow automated check-ins into your property
The beacon placed at the property’s entrance can detect your real estate app and thus prompt the respective visitor to register via the app. This benefits both sides of the buyer-seller interaction; as a seller you are now aware of all of the prospective buyers visiting your property; as a buyer, guests can have an enhanced experience via informational brochures and welcome messages sent during check-in. If you have specific agents for each property, they can be notified when there is a visitor on site and decide the next steps accordingly.
Guided property tours
One of the best potential use cases of beacons in real estate is a guided property tour. When an interested buyer is at the property location, you could give them access to a virtual tour around the property. This will help to highlight features that they may not have noticed otherwise. This way they can see the property at their own pace, without losing the useful information of a traditional property tour.
Via your app or pushed website, buyers can call the agent, or you could send requested documents such as relevant property papers that will help buyers to make a decision then and there. You could also ask visitors to share their feedback about the property in order to understand buyer tastes better.
The Newest Mobile and Digital Customer Engagement for Restaurants and Bars
Attract and Increase Customers and Revenue
Innovative Mobile Advertising
Target guests seating inside, waiting in the bar, parking their car or to people walking down the street and as they pass in front of your competitor’s restaurants.
Enhance Your Guest’s Experience
Attract, Engage, Interact...
Engage Your Guests
Enhance Your Visitor's and Customer's Experience
Retail Customer Engagement
Retailers are leveraging the power of mobile and beacon technology to reinvent the in-store shopping experience.
For consumers: The smartphone becomes an integral part of the in-store experience, informing and motivating buying decisions when it matters most.
For retailers and brands: A new way to drive sales by influencing consumers with
actionable content and offers at the “moment of truth.”
Beacon Marketing Solutions Offers Retailers and Brands:
Sample of Retail Results
Learn, Ask, Engage.
Articles & Videos
Learn More About Beacons.
Introduction to the Physical Web
Published on Jul 18, 2015 by Google's Scott Jenson
The Physical Web is an extension of the web into the physical world so you can walk up and interact with any device, from a lost dog collar to a zip Car, all without installing an application first. Every smart device links to a web page so things can offer simple information, like a phone number, or more complex interactions like unlocking a car door. With the Physical Web, your phone or tablet can find the things around you and let you interact with whatever you’re interested in. More information: http://github.com/google/physical-web
Digital Signage + The Physical Web
Published on Apr 28, 2016
Using Physical Web technology and an Eddystone beacon, content on the interactive digital signage display is transmitted to the user's mobile device to provide a real-time "digital takeaway" of the display's information--whether it be pictures, videos, events or product information. This also enhances privacy and security for digital out-of-home (DOOH) ecommerce transactions by allowing the user to make the transaction on their mobile device rather than on a large public display--which increases the probability of a transaction.