"Retail is starting to lean on the Internet of Things to better deal with totally connected customer behaviors.
Retailers will connect to IoT platforms more than 12 billion things, including digital signs, products and, most notably, Bluetooth beacons, by 2021, according to a new forecast. This would be up from 3 billion last year, an increase of 350%, according to Juniper Research.
Juniper segmented the IoT opportunities for retailers into three segments:
In the key segment of customer behavior, Bluetooth beacons are seen as one of the most significant developments, especially because of the relatively new Google Eddystone beacon format.
That standard allows for beacon communication with Physical Web supported Web browsers, eliminating the need to have a specific app on a phone to receive beacon-triggered messaging.
The standard already is gaining some traction in the marketplace.
Studies consistently show that consumers make most purchases in physical stores.
Thanks to the Internet of Things, much more interaction with those in-store shoppers is just around the corner."
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