How Beacons Can Reshape Retail Marketing

Beacon technology is poised to change the way consumers interact with brands, making devices more helpful and revolutionizing the way retailers measure the offline impact of online ads. - Peter Lewis at Google

When it comes to cutting-edge marketing, one technology is top of mind: beacons. In fact, more than a million beacons are expected to be installed in U.S. retail stores this year alone. But right now, many marketers only think about using beacons to push phone notifications. https://www.thinkwithgoogle.com/articles/retail-marketing-beacon-technology.html