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Ad Dollars Help Fuel Proliferation of Beacons and Proximity Sensors

BY JQG4 · PUBLISHED · UPDATED

Ad Age article on beacon marketing:

“Beacons and other proximity sensors – those small devices that communicate with mobile apps in physical environments – just keep sprouting up all over the place. Their number, pegged at 13 million sensors as of the last quarter of 2016, has nearly tripled in a year since Q4 2015 when there were 5 million counted.”

http://adage.com/article/datadriven-marketing/ad-dollars-fuel-proliferation-beacons-proximity/307951/

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