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70% Of Retailers Investing In Beacons For Location-Based Marketing

BY JQG4 · PUBLISHED · UPDATED

Almost three-quarters (70%) of executives said they plan to use beacons for location-based marketing by 2021, according to the study.​

The study, conducted by Research Now and Qualtrics, comprises a global survey of 1,700 executives across multiple retail segments. Almost three-quarters (70%) of executives said they plan to use beacons for location-based marketing by 2021, according to the study.

Here is the breakdown of IoT investments by retailers in the next five years:

  • 81% -- Security sensors
  • 75% -- Sensors that track inventory for sale
  • 73% -- Monitoring IoT devices
  • 71% -- Sensors that track consumers’ footpaths
  • 70% -- Beacons for location-based marketing
  • 65% -- Automated systems for inventory management

http://www.mediapost.com/publications/article/296457/70-of-retailers-investing-in-beacons-for-location.html

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